Meet Alice Brown, Bridgend’s new Destination Management Coordinator

21/12/2016 00:00:00


Alice Brown has been appointed as Bridgend County Borough Council’s new Destination Management Coordinator. Her role is to lead the delivery of the Bridgend County Borough Destination Management Plan, its resources and its work to enhance the profile, product and experience of the county borough as a top destination for tourists.

Alice moved to the county borough in 2009 following several years of working and travelling in Australia, New Zealand, SE Asia, Canada and Central America.

She completed a Masters in Tourism and Sustainability in Bristol and took up her first role following this with Capital Region Tourism the regional tourism partnership for south east Wales. She started work as a Human Resources Coordinator supporting tourism businesses to upskill.  During this period she expanded her role to incorporate supporting the ten south east Wales destinations to adopt a destination management approach to tourism. In 2014 her role was transferred to Visit Wales within Welsh Government, where she continued to focus heavily on supporting the regions destinations, including Bridgend County Borough.

Commenting on her experience, Alice said: “Making a destination work effectively from a visitor’s perspective is essential to destination management. Important elements of any destination include car parking, toilets, accommodation, activities, attractions, events and visitor information provision. Knowing how all these fit together is key to achieving effective results.

“For a destination to work it needs buy-in from all stakeholders involved, working in partnership to make sure there are no gaps or failures in the provision. The businesses in the area providing places for visitors to stay, eat and visit are critical to the success of Bridgend County Borough as a destination. As are our fantastic natural resources such as our coastline, our nature reserves, our footpaths and cycle routes and our parks.

“Golf and water sports are two activities that the county borough does extremely well.”

Alice said: “I was delighted to take up the opportunity to work on Destination Management in Bridgend County Borough. It is a really exciting time to join the council as we prepare to host the Senior Open Championship for the second time at Royal Porthcawl in July next year.

“This is a fantastic opportunity to put Porthcawl and the rest of the area on the map. Just last month one of our Surf Schools, Porthcawl Surf won the first ever ‘Best Surf School in Britain’ award voted for by, British surfers.

 “Next year we also have the Urdd, the showpiece Welsh language youth festival coming to Bridgend College’s Pencoed Campus between 29 May and 3 June 2017. The Urdd National Eisteddfod offers a unique opportunity to showcase Bridgend County Borough’s heritage.

“The county borough has established a reputation for unusual events which helps us to stand out from competitor destinations. Working with event organisers is an important part of my destination management role.

Alice who now has a young family spends her weekends out and about locally enjoying the area. She added: “Bryngarw is a particular favourite and of course our fantastic beaches.”

To contact Alice, email: