Bridgend Business Forum was delighted to meet one of its newest members, Andrew Harris of Bridgend-based Alsea Research, at the recent ‘Social media in business’ seminar held in February at the Waterton Centre, Bridgend.
With a passion for all things data, Andrew, an MSc Marketing graduate from Swansea University, set up Alsea Research in 2016, having worked as a marketing research professional across South Wales for the last seven years.
Explaining the background and unique selling point (USP)of Alsea, Andrew said:
“I’ve always enjoyed digging through big data sets to uncover new and hidden insights for the companies that I’ve worked for.
“Over the years, I’ve found that most companies find handling their data, let alone collecting and analysing it, incredibly daunting. Whereas for me, it’s what I thrive on!”
He added: “Unlike other research companies, I believe Alsea’s USP is that we are not looking to simply complete a research project and leave with the evidence. Our aim is to share not only the research findings with our clients, but also any assets developed for the project, such as a database. In doing so, we aim to generate genuine and meaningful long-term relationships with our clients from the outset.”
With a wide spread of experience within marketing, engagement, insight, research and data management across both public and private sectors, Andrew believes that generating key insights from customer data is critical to remaining both competitive and cost-effective in today’s overcrowded market.
“Without sound data collection, meaningful analysis and reporting, companies run the risk of making costly spending decisions based on perception alone.”
He added:“In today’s climate - where budget cut-backs are the norm - if you don’t know who your customers are, any ill-judged marketing activity could be incredibly costly to your profitability.
“At Alsea we can help companies ensure that they are spending their budgets on products, services and campaigns that are relevant to their customer base.”
Going forward, Andrew sees being part of the Bridgend Business Forum as a key part of promoting Alsea Research within the locality and to network to make the necessary contacts he needs to develop his business.
He said: “I have already benefited from attending a number of the business forum’s events, including the speed networking business breakfast event, where I was able to speak to a range of different local companies - from financial services to social care providers - about their marketing research needs, as well as gaining feedback on our overall proposition.
“I have also attended some of the more practical workshops, such as social media marketing, which gave me loads of practical tips to enable me to set up my company blog and have already booked to attend the next social media workshop in May.”
He added: “Advertising a specific member-to-member offer on both the Bridgend Business Forum website and in the recent business@bridgend e-newsletter has also generated a number of positive enquiries from interested forum members, which I am in the process of following up.”
Further information on Alsea Research can be found at: www.alsearesearch.co.uk or by following them on Twitter: @AlseaResearch. Additionally, details of Alsea Research’s member-to-member offer can be found at: www.bridgendbusinessforum.co.uk/memberoffers.
The next Bridgend Business Forum’s speed networking business breakfast – the smarter way to network, will be held at the Heronston Hotel & Spa on Wednesday 14th June 2017 and can be booked via: www.bridgendbusinessforum.co.uk/events.
Additionally, the next social media in business seminar – Social pay per click – will be held at Engage Training, Bridgend Business Centre on Thursday 18th May and can also be booked via: www.bridgendbusinessforum.co.uk/events.
For more information on these events, please email: email@example.com.